Which of the following is NOT a classification of the projective techniques used in marketing research?
A) association technique
B) evaluation technique
C) construction technique
D) expressive technique
E) completion technique
B
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An ad for applesauce cups describes how the product provides 100 percent of your daily vitamin C in every cup. What kind of an advertising appeal is this ad using?
a. vanity and egotism b. profit c. health d. admiration
All of the following questions must be answered prior to designing a questionnaire except _____
A. What type of scale is needed to perform the desired analysis to answer the management question? B. What data collection mode will be used? C. Should the question be structured, unstructured, or some combination? D. Should the questioning be disguised or undisguised? E. How will the results be translated into managerial recommendations?