What term refers to the portion of an MPR crisis plan that maps out the "who, what, when, where, why, and how" of a specific potential crises?

Sales revenue growth, gross margin growth, and return on investment are the key performance indicators for the ________

A) financial perspective B) customer perspective C) internal business perspective D) learning and growth perspective

According to the Direct Marketing Association, about 60 percent of direct marketing expenditures are spent on retaining current customers

Indicate whether the statement is true or false