Which of the following is not an example of primary diversity?

a. Religion
b. Age
c. Ethnicity
d. Sexual orientation

a. Religion

Business

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There are three key consumer criteria that determine whether a brand association can truly function as a point-of-difference

When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference (POD). Discuss whether this attempt to create a POD would be likely to succeed.

Business

Why is it becoming more difficult for marketers to grab consumers' attention?

What will be an ideal response?

Business