Which of the following is not an example of primary diversity?
a. Religion
b. Age
c. Ethnicity
d. Sexual orientation
a. Religion
Business
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There are three key consumer criteria that determine whether a brand association can truly function as a point-of-difference
When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference (POD). Discuss whether this attempt to create a POD would be likely to succeed.
Business
Why is it becoming more difficult for marketers to grab consumers' attention?
What will be an ideal response?
Business