Why is it becoming more difficult for marketers to grab consumers' attention?
What will be an ideal response?
More and more people engage in multitasking using multiple media, leading to shorter consumer attention spans. Exposure to a marketing message does not guarantee consumer attention because consumers are exposed to an overwhelming volume of messages.
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Which of the following is NOT an assumption on which the economic order quantity (EOQ) is
based? A) Replacement occurs all at once. B) Order preparation costs, inventory carrying costs and lead times are constant and known. C) The item is produced continuously. D) Demand is relatively constant and known. E) All of the above are true assumptions.
_____ is broadly defined as the degree to which employees have the ability and the willingness to accomplish their specific tasks
A. Integration B. Effectiveness C. Efficiency D. Readiness E. Emergence