Cheryl has been the business market manager for Nearly New Cleaning Service since its inception in 1981
She has strong relationships with her supply vendors and requires little new information each time she purchases, unless her company's beginning a new service. She only needs the price and whether or not it's available. This is:
a. a modified rebuy
b. a straight rebuy
c. a continuous rebuy
d. a new task purchasing situation
b
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Because most services cannot be inventoried, there is little place for JIT to help service organizations achieve competitive advantage
Indicate whether the statement is true or false
The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing
A) social marketing B) viral marketing C) promotion mix D) positioning