An individual speaker communicating to a large audience at a graduation or wedding would be using which type of communication?

a. mass
b. small group
c. public speaking
d. interpersonal

Answer: c

Communication & Mass Media

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In order to develop appropriate appeals to values, the speaker should analyze the audience thoroughly and know the differences in their beliefs

Indicate whether the statement is true or false.

Communication & Mass Media

When we evaluate our own merits with respect to certain reference groups, we are engaging in a process known as

A. self-esteem maintenance. B. impression formation. C. social comparison. D. the looking-glass self.

Communication & Mass Media