When we evaluate our own merits with respect to certain reference groups, we are engaging in a process known as

A. self-esteem maintenance.
B. impression formation.
C. social comparison.
D. the looking-glass self.

Answer: C

Communication & Mass Media

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Newspapers, magazines, radio, television, and the Internet are the economic engines that drive American advertising

Indicate whether this statement is true or false.

Communication & Mass Media

All of the following are true about computer mediated communication EXCEPT that

a. users frequently, explicitly, and intentionally lie about themselves in mediated environments. b. users can control the pace of interaction and the transmission of nervous cues. c. users manipulate personal identities to a greater extent than in face-to-face communication. d. users have a greater opportunity for identity misrepresentation. e. identities are communicated via personal markers such as language style.

Communication & Mass Media