The ________ asserts that one's own immediate interests are more important than the concern for others

A newspaper article reported on a lawsuit in which independent coffee shops accused a national chain of coffee shops of engaging in an illegal conspiracy to drive them out of business

What promotion element would the national chain of coffee shops most likely use to improve its corporate image, which has been tarnished by these accusations? A) sales promotion B) personal selling C) public relations D) direct marketing E) stealth marketing

Computer software counterfeiting in an emerging market can have what negative effect?

A) withdrawal of MNEs B) political instability C) lack of transparency D) discourage investment