A newspaper article reported on a lawsuit in which independent coffee shops accused a national chain of coffee shops of engaging in an illegal conspiracy to drive them out of business
What promotion element would the national chain of coffee shops most likely use to improve its corporate image, which has been tarnished by these accusations?
A) sales promotion
B) personal selling
C) public relations
D) direct marketing
E) stealth marketing
C
Business
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Which type of data refers to data that have been gathered by someone other than the researcher and/or for some other purpose than the research project at hand?
A) basic data B) primary data C) complex data D) secondary data E) standardized data
Business
The Treaty for Europe is also known as the ________
A) Treaty of Rome B) Maastricht Treaty C) Treaty of Amsterdam D) Paris Treaty
Business