Cameron works in the communications department of the Seattle Seahawks football team. In his job, he develops and maintains strong relationships with sports writers and broadcasters, compiles media kits with team statistics, and provides content for the Seahawks’ website. Which of the following is most likely Cameron’s job title?

a. creative director
b. media planner
c. strategist
d. publicist

d. publicist

Communication & Mass Media

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In a speech about the global economy, Samar said, "It should be clear from my first point, that every

nation relies on foreign trade for its economic strength." This statement is A) a transition. B) a link. C) an internal preview. D) an internal summary. E) a signpost.

Communication & Mass Media

In the "You Don't Get More Natural Than Burt" case, the company's IMC campaign was based on:

a. Branded content b. The personality of Burt c. Promoting everything "natural" about the products d. Guerilla marketing with street teams

Communication & Mass Media