Global companies view world regions as unique and seek to develop an integrated regional strategy

An area on a perceptual map without ideal points indicates a

A) market segment. B) demand void. C) vacant niche. D) multidimensional scale. E) product reposition.

Which term refers to the pattern of short-term ups and downs in an economy?

A) Aggregate output B) Business cycle C) Standard of living D) Balance of payments E) Demand and supply schedule