The test statistic used in the Wilcoxon matched-pairs signed-ranks test is ________

Which of the following types of quotas is most likely to give extra incentives to sell higher priced items?

A) profit based quota B) combination quota C) sales volume based quota D) market based quota

At the heart of customer equity management is

a. a system for assessing profitability at the customer or market segment level. b. utilization of penetration pricing. c. coordination between marketing and engineering. d. interfirm learning. e. the belief that all customers or potential customers are equally valuable or are worthy of efforts to retain them.