Advertising, public relations, personal selling, and sales promotion are the four elements of _____

Retail passbook savings accounts should be considered as part of rate sensitive liabilities because the rates on these accounts rarely change.

a. true b. false

In their rush to get on the globalization bandwagon, too many firms have ________

A) opted for niche marketing B) sacrificed the ability to respond to local market structures and consumer preferences C) overly focused on local markets at the cost of losing out on market share abroad D) wrongly overestimated the importance of mass customization for the global market