Some types of products travel better across borders than others. What types of products are most likely to be successful as straight extensions?
What will be an ideal response?
Straight extension introduces the product in the foreign market without any changes. It has been successful with cameras, consumer electronics, and many machine tools.
Business
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Crest toothpaste has used a ________ style of advertising to convince buyers that Crest is better than other brands at fighting cavities
A) testimonial evidence B) technical expertise C) scientific evidence D) mood or image E) fantasy
Business
Contracts for the provision of services are not covered by Article 2 of the UCC
Indicate whether the statement is true or false
Business