Crest toothpaste has used a ________ style of advertising to convince buyers that Crest is better than other brands at fighting cavities

Under which of the following conditions will a low-cost provider strategy likely work?

a. when there are few ways to achieve product differentiation b. when buyers can switch between sellers at low cost c. when products of rival sellers are readily available and essentially identical d. when price competition is particularly low

All of the following are types of cyberbait, except:

A) value-based incentives B) financial incentives C) convenience incentives D) educational incentives