An accurate statement about a training brand in a training function is that it is _____.

In ________ cases, the current supplier is in an advantageous position because the buying process is likely to be automatic

A) straight rebuy B) modified rebuy C) new-task purchase D) repetition purchase

Which of the following is true of advertising in the new marketing communications model?

A) Advertisers are increasingly shifting toward digital media. B) Advertisers are spending more on broadcast advertising. C) Advertisers are finding traditional media less expensive. D) Advertisers are using less targeted media to reach customers. E) Advertisers have replaced print catalogues with digital versions.