Which of the following are true of mass communication?
A) directed toward decision-making groups
B) characterized as being one-way
C) received by a large audience
D) both B and C
D
Communication & Mass Media
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In the context of processing information conveyed through a persuasive message, the elaboration likelihood model (ELM) suggests that:
A) ?we use the peripheral route when we believe an issue is important to us. B) ?there is only one way to do so, the central route. C) ?the peripheral route appeals to logic and reasoning. D) ?we are less likely to change our minds when we use the central route.
Communication & Mass Media
If a mediator is attempting to secure information and clarify misunderstandings, he or she is using directive tactics.
Answer the following statement true (T) or false (F)
Communication & Mass Media