In the context of processing information conveyed through a persuasive message, the elaboration likelihood model (ELM) suggests that:
A) ?we use the peripheral route when we believe an issue is important to us.
B) ?there is only one way to do so, the central route.
C) ?the peripheral route appeals to logic and reasoning.
D) ?we are less likely to change our minds when we use the central route.
D
Communication & Mass Media
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You can use the content of persuasive appeal to
A. fulfill the goal of influencing the listeners in a predetermined direction. B. use fallacies to prove message claims even if they are distorted. C. include vague quantities. D. ignore source credibility.
Communication & Mass Media
In the space below, explain some methods of helping the audience remember the material in your informative presentation.
What will be an ideal response?
Communication & Mass Media