Dew Drop In, Inc. announces is quarterly dividend will increase from $3.80 to $4.00. After the

announcement, the price of Dew Drop In, Inc.'s stock drops. The most likely explanation is that

A) investors are irrational.
B) the stock market is a perfect market.
C) Dew Drop In, Inc.'s debt ratio decreased.
D) investors were expecting a larger increase.

D

Business

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If men and women respond dissimilarly to the marketing efforts for a root beer-flavored malt beverage, they are considered ________ market segments

A) accessible B) measurable C) reachable D) differentiable E) observable

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To remain number one, leading firms can take any of three actions. First, they can find ways to expand total demand. Second, they can protect their current market share through good defensive and offensive actions. Third, they can ________

A) focus exclusively on divestment B) evaluate current employees and reduce costs through downsizing C) run smaller companies out of business, causing them to sell out to larger firms D) try to expand their market share further, even if market size remains constant E) shut down current company locations and reopen in highly populated areas

Business