Using the double-declining balance method of depreciation, the depreciation expense for an asset with an 8 year estimated useful life would be the book value of the asset at the beginning of the year x 25%.

In which of the following stages of the adoption process does a consumer consider whether trying a new product makes sense?

A) interest B) adoption C) evaluation D) awareness E) trial

Effective differential pricing over time will generally

A) decrease the level of product availability for the consumer willing to pay full price and also decrease total profits for the retailer. B) decrease the level of product availability for the consumer willing to pay full price but will increase total profits for the retailer. C) increase the level of product availability for the consumer willing to pay full price and also increase total profits for the retailer. D) increase the level of product availability for the consumer willing to pay full price but will decrease total profits for the retailer.