Kotler based his 4 Cs on the idea that ________ is more important than ________
A) channel communication; customer acquisition
B) customer retention; channel efficiency
C) customer acquisition; customer value
D) channel communication; channel efficiency
E) customer retention; customer acquisition
E
Business
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________ involves collusion between members of private sector and public officials to gain mutual benefit
A) Bureaucratic corruption B) State capture C) Grand corruption D) Expropriation
Business
Total quality management (TQM) includes two group decision-making techniques: benchmarking and empowerment
Indicate whether the statement is true or false
Business