The Optical Society’s goal was to ______.

A. reverse a negative opinion about OSA
B. acknowledge the role OSA has played in the evolution of the field
C. increase donations to OSA
D. launch a website for OSA

B. acknowledge the role OSA has played in the evolution of the field

Communication & Mass Media

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Amanda enrolls in an anthropology class with Brandon. Whereas Amanda anticipates that the subject matter will be interesting, Brandon expects that it will be stupid and totally worthless for his major

When they're asked what they learned at the end of the term, Amanda goes into great detail about the ancient cultures and civilizations she encountered in her studies, while Brandon says, "Not much." Sociologist Robert Merton would attribute their differing experiences to a. social self-esteem. b. self-fulfilling prophecy. c. self-monitoring. d. reflected appraisal.

Communication & Mass Media

The cost/benefit ratio is calculated by

a. dividing the Program Benefits by the Program Costs. b. dividing the Program Costs by the Program Benefits. c. multiplying the Program and the Program Benefits. d. adding the Program Costs and Program Benefits.

Communication & Mass Media