Products or services like health care, security, donations, and mental care have successfully used the following technique to stimulate the targeted response
A) emotion
B) features/benefits analysis
C) dialogue
D) jingles
E) sound effects
A
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Differentiate between line extensions and brand extensions. Provide an example of each
What will be an ideal response?
A party makes an extreme demand at the beginning of negotiations. You suspect he has greatly overstated his position so that he can bargain down to the position he wants without consideration of what is fair and reasonable to you. To counteract this, you might consider all the following strategies except:
a. Walk away. If the party is serious about negotiating he will reconsider his demands. b. Do your research so that you know what is reasonable and can recognize a fair proposal if and when it is made. c. Persuade him that he is not fairly considering your position and is not negotiating in a principled way. d. Create an alternative, such as identifying another party who may be willing to negotiate with you, and use this alternative as a means of persuading the party to be more reasonable.