Mobile systems offer the potential of just-in-time data, which is data delivered to the user at the precise time it is needed

An additional responsibility of the media planner when developing media strategy is:

A) matching prospects for a product with users of specific media. B) creating the promotional theme. C) selecting the desired number of trade inserts during the product-purchase cycle. D) selecting spokespersons. E) selecting the best visual approach.

Marketers should observe differences in language and meaning, differences in market segmentation opportunities, and differences in consumption patterns, among others, when they conduct cross-cultural analysis

Indicate whether the statement is true or false