Paul Garrett, a corporate public relations pioneer with General Motors, once said the essence of his job was to ________
A) make a billion-dollar company seem admirable
B) climb the corporate ladder at his company
C) earn the trust of top managers and the CEO
D) convince the public that his company deserved their trust
D
You might also like to view...
The three-exposure hypothesis suggests that:
A) ads in three different media need to be used to have the maximum impact B) a minimum of three exposures to an ad is necessary to be effective C) a maximum of three exposures to an ad is necessary to be effective D) three exposures to an ad will only work if the person viewing the ad is in the market for that particular product
Transition questions are simple and easy-to-answer questions that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Indicate whether the statement is true or false