Transition questions are simple and easy-to-answer questions that are used to get the respondents' interest and to demonstrate the ease of responding to the research request

Using a scale, a researcher determines that the brand attitudes for Volvo are very positive (6.5 on a 7 point scale). Using the same scale for the same population, another researcher discovers that the brand attitudes for Volvo are very negative (2.2 on the same scale). This indicates that there was some problem with the scale being used. This problem is a problem related to:

a. scale reliability. b. scale validity. c. scale comprehension. d. scale assess ability. e. scale stability.

Which of the following is not a feature of fourth-generation languages?

A) a library of macros B) a procedural language C) a data dictionary D) None of the above