Using a scale, a researcher determines that the brand attitudes for Volvo are very positive (6.5 on a 7 point scale). Using the same scale for the same population, another researcher discovers that the brand attitudes for Volvo are very negative (2.2 on the same scale). This indicates that there was some problem with the scale being used. This problem is a problem related to:
a. scale reliability.
b. scale validity.
c. scale comprehension.
d. scale assess ability.
e. scale stability.
Answer: a. scale reliability.
Business
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Papillon Co. has determined the following per unit amounts:
Direct materials $30 Fixed selling and administrative $60 Direct labor 36 Variable overhead 24 Desired ROI 33 Variable selling and administrative 15 Fixed overhead 45 The target selling price using the absorption-cost approach is a) $162. b) $371. c) $351. d) $243.
Business
An example of a non-geographic farm would be specialization in
A. Mobile homes. B. Income property. C. Lots. D. Any of these
Business