Discuss the impact of blogs and online social networks on companies and how companies should respond?
What will be an ideal response?
Blogs are Internet musings by individuals. Companies can respond to individual blogs. Companies can also develop their own blogs. By providing information and allowing customers to make comments, companies can benefit from blogs.
Social networks are growing and are a way to reach many consumers. Companies can participate in social networks through advertising on the sites and also by making comments. User-generated ads and comments are becoming popular and can be used by companies to learn how consumers view their products. Retail companies will often provide and encourage consumer-generated reviews of their products. This information is used by other consumers to make purchases.
You might also like to view...
The characteristic that distinguishes real property from personal property is that it:
A. is a long-term asset B. can be depreciated over its useful life C. is immovable D. can be willed
Josh separated people who wanted a high quality lawn mower from people who wanted a low priced lawn mower, then saw if different characteristics were associated with each consumer-response segment
Josh was defining segments using ________ considerations. A) descriptive B) demographic C) psychographic D) behavioral E) geographic