When trying to persuade someone to act on their currently held beliefs, what is a strategy that can be used?

While driving around a strange city looking for some place to eat, I suddenly see the familiar logo of my favorite fast food restaurant, which just seems to beckon me to its doors. This is what type of perceptual characteristic of environment?

a. formality b. familiarity c. privacy d. distance e. constraint

If a serious conflict develops in a group, a leader should

a. immediately stop the conflict b. ask argumentative members to leave c. reprimand both members d. establish areas of common ground