The level of technocapital known as _____ access relates to motivation and acceptance of new media as meaningful

An employment survey found there was an acute shortage of civil engineers in the state of New York

Phoebe, a PR representative of a private civil engineering firm, held a press conference in which she provided a detailed analysis of the various steps her firm was taking to rectify this problem. This announcement helped to garner coverage and public attention for the firm. Which type of news source did Phoebe use? a. External b. Internal c. Anonymous d. Traditional

Hyatt Motors was preparing to release its latest car. To promote interest in the new product, the company first placed a set of posters in several public places with photographs of people expressing surprise

After a couple of weeks, the company replaced the images on the same posters with a picture of the car. A few weeks later, the company replaced the car images with a photograph of a famous actor driving the car. What type of mass media did the company use? a. Advertisement b. Announcement c. Earned media d. Owned media