Discuss how the servicescape at Disney World help script customer experiences

What will be an ideal response?

Disney employs several physical design aspects to enhance customer experiences and generate more income. Main Street is angled such that the journey to the Castle appears relatively long, whereas in reverse it appears relatively short. Heading into the park this would cause visitors to feel like there was a lot to do. Coming back out of the park, after a long day, makes it seem easier to get to the gate and leave. The sidewalks have multiple attractions to entertain guests, garbage cans are plentiful and visible to prevent littering, and facilities are regularly repainted to signal a high level of maintenance. All of these aspects are intended to place a specific image of fun, excitement, and high quality in the minds of park consumers.