Unfavorable variances are subtracted from each other to arrive at a favorable variance

In one-to-one marketing, the final step is to ________

A) interact with the customers and find ways to improve cost efficiency B) make efficiency of interactions with customers the priority C) differentiate among these customers in terms of both their needs and their value to the company D) customize some aspects of the products or services offered to each customer E) implement a mass customization program

A ________ is the outcome that motivates a customer's buying behavior

A) benefit B) demand C) value D) need E) want