The F distribution cannot be used with a two-way ANOVA

ROMI stands for ________

A) retail opportunity for marketing investment B) retail objective for marketing investment C) reach of marketing initiatives D) reliable opportunity for market integration E) return on marketing investment

To increase the odds that customers will give referrals, a salesperson should most likely:

A) build value into the sales process B) offer free products or discounts for referrals C) motivate buyers through time pressure D) provide a rational buying motive E) ask sales managers for permission to cut prices