To increase the odds that customers will give referrals, a salesperson should most likely:
A) build value into the sales process
B) offer free products or discounts for referrals
C) motivate buyers through time pressure
D) provide a rational buying motive
E) ask sales managers for permission to cut prices
A
Business
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Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing brand ________
A) alliance B) essence C) harmonization D) parity E) bonding
Business
Why do you think corporate universities are becoming more popular among MNEs? How do both MNEs and employees benefit from corporate universities?
What will be an ideal response?
Business