Which of the following is true for employment contracts?
A) To be enforceable, an employment contract must be in writing.
B) An oral contract is implicit, while a written contract is explicit.
C) They give employees the upper hand in the employment relationship.
D) An implicit contract is not specified in a written or verbal contract.
D
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When the Edgewater Hotel & Resort develops a marketing campaign aimed to attract business customers, institutions, and organizations that need a location to hold 2 to 4 day conferences, the type of segmentation approach being used was:
A) demographics B) product usage C) type of business D) customer value
Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the number one online marketing concern?
What will be an ideal response?