Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the number one online marketing concern?
What will be an ideal response?
Web site activities provide extensive personal information. This may leave consumers open to information abuse if companies make unauthorized use of the information in marketing their products or exchanging databases with other companies. Critics worry that through database marketing, marketers know too much about consumers' lives and may not use that information responsibly, taking unfair advantage of consumers.
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One strategy guaranteed to displease your customers is to:
A. delight them with a quality product at a fair price. B. focus on cost and quality control systems within your organization. C. practice deception regarding product safety issues. D. shift the production of goods to foreign facilities and layoff Canadian workers.
A key player in the cell phone business who could have been first to market with a cell phone camera is:
A) Ericsson. B) Samsung. C) Motorola. D) Sprint. E) AT&T.