The degree of intensity assigned to the responses is commonly referred to as construct intensity.

Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. For a marketer, what is the key point of perception?

What will be an ideal response?

Product mix ________ refers to the number of versions offered of each product within a line

A) length B) depth C) height D) width E) perimeter