Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. For a marketer, what is the key point of perception?
What will be an ideal response?
The key point is that perceptions can vary widely among individuals exposed to the same reality. In marketing, perceptions are more important than the reality, as it is perceptions that will affect consumers' actual behavior.
Business
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According to Everett Rogers, the first buyers of a new product are the early adopters
Indicate whether the statement is true or false
Business
________ utilizes questions that appear on a computerized gridpad. The responses are recorded directly into the computer using a sensing device
A) CATI or CAPI B) Computerized sensory systems C) Mark sense forms D) Optical scanning
Business