The amount of test marketing needed is the same for each new product

Explain why exploratory research, descriptive research, or explanatory research would be the best method for determining whether shoppers in the Midwest are more sensitive to a price increase for laundry soap than shoppers on the East Coast are

What will be an ideal response?

The poor quality of American products in comparison to Japanese products in the 1980s led to the ISO quality revolution in American industry

Indicate whether the statement is true or false