Advertising and promotions do little to help change the timing of customer usage

Successful global integrated marketing communication campaigns include the following tactics, except:

A) a standardization approach B) understand the international market C) create a borderless marketing plan D) think globally, but act locally

If the correlation coefficient for the relationship between a job sample test and job performance is -0.7 and significant, then the employer should ________

A) not hire people who pass the test B) hire people who score high on the job sample test C) hire people who score low on the job sample test D) rerun the analyses because a coefficient of -0.7 is impossible