Successful global integrated marketing communication campaigns include the following tactics, except:
A) a standardization approach
B) understand the international market
C) create a borderless marketing plan
D) think globally, but act locally
A
You might also like to view...
On December 31, 2016, interest of $1,500 has accrued on a bank note. This interest payment is due on January 20, 2017. If no adjusting entry is made on December 31, 2016, indicate the effect on assets, liabilities, equity, and net income
Understated, Overstated, No Effect Assets Liabilities Equity Net Income What will be an ideal response
________ involves a retailer buying a product at a discounted promotional price, warehousing it, and after the promotion has expired, selling the inventory to other retailers at a price that is lower than the manufacturer's nondiscounted price but
high enough to turn a profit for the retailer. A) Hoarding B) Forward buying C) Diverting D) Discounting E) Rebating