Which of the following refers to the ethically questionable practice of companies paying or providing incentives for bloggers to post positive comments about products?
A) blogola
B) puffery
C) comparative advertising
D) commercial speech
E) substantiated claims
A
Business
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The advantages of immediacy, good local market coverage, geographic flexibility, and short lead time apply best to which media type?
a. magazines b. television c. newspapers d. radio
Business
Groupthink is a phenomenon in which a group reaches a decision by eliminating all critical thinking that threatens consensus
Indicate whether the statement is true or false.
Business