The main function of marketing is ________
A) to contribute to the accuracy of a business's strategic plan
B) to establish meaningful relationships with customers to ensure loyalty and repeat business
C) to develop the business's mission and vision
D) to ensure that manufacturing capacity of a firm is aligned with consumer demand
E) to determine whether products meet current safety standards
B
Explanation: B) Marketing departments serve a variety of functions, but perhaps the most important is successfully establishing meaningful relationships with customers to gain their loyalty and ensure repeat business.
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A company or brand with a strong brand community displays the following characteristics, except:
A) rich and long tradition B) a unique position in the marketplace C) a positive image D) a high market share
Which of the following will NOT be accomplished by allowing subordinates to participate in making decisions and solving problems?
A) increase acceptance of decisions B) foster subordinates' growth and development C) boost performance and job satisfaction D) speed the decision-making process