According to Dovev Lavie, which of the following is a caution given to global companies by value capture strategies?
A) Set organizational and technological buffers between competing partners.
B) Avoid partners that compete in your industry if they enjoy superior bargaining power.
C) Learn and assimilate network resources in order to develop new skills and capabilities.
D) Align organizational units and create a coherent interface with each partner in the alliance.
B
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Which statement is true regarding a standard cost system?
A. Both actual and standard costs are used. B. Only standard costs are used. C. If variances occur, then something negative in the operations has occurred. D. Standards are used only when actual amounts are not available.
To communicate with and build relationships with the growing Hispanic market, marketers will likely focus on how to do which of the following?
A) advertise to a homogeneous group B) advertise to a group with widely diverse backgrounds C) use standardized marketing D) best use traditional mass media E) best use tiered marketing