A(n) ________ is a descriptive thought that a person holds about something
A) attitude
B) belief
C) desire
D) feeling
E) emotion
B
Business
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A(n) ________ strategy presents a generic value proposition built around the core customer need and the business's generic positioning strategy
A) mass-market B) large-segment C) adjacent-segment D) multi-segment E) niche-segment
Business
Discuss the impact that technology like TiVo has on marketing communications efforts
What will be an ideal response?
Business