) Before beginning to work, a team must ?rst have

A) a commitment to excellence B) outside recognition C) clear goals D) a collaborative climate

C

Business

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The key reason many CRM programs failed was:

A) failure to differentiate customer profiles B) firms did not understand customers C) a focus on technology rather than people D) a focus on sales rather than enhancing relationships with customers

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Qualitative analysis can help to gauge if, where, and to what extent people are talking about a business or product online

Indicate whether the statement is true or false.

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