Identify and discuss guidelines for social media use at the workplace
What will be an ideal response?
Answer: If the company you work for has no guidelines, the following suggestions provide a good starting point for professional social media behavior. If it's personal, keep it personal. For topics not related to business, use your personal social media and email accounts, and don't mention your employer. Identify your connection. If you use social media as part of your job, identify the company you work for. Keep to topics related to your area of expertise, and let people know your views are yours, not the company's. Be honest and professional. Communicate as you would in face-to-face conversations. Avoid discriminatory content. Avoid arguments. Identify who you are: "anonymous" is not professional. Respect and protect what's confidential. Never reveal financial, legal, copyrighted, proprietary, or personal information about the company, customers, or employees. Add value. Share interesting, helpful information and ideas, and link to relevant content on your company's website. Your "brand" is the sum of what you share and how you share it. Present recommendations as personal. When you recommend or endorse colleagues on LinkedIn and other social networking sites, be clear that your recommendation is based on your personal experience. It is not an official recommendation of your company. Know the risks. Ignoring these rules could lead to your company firing you.
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Coca-Cola billboards were recently put up near the Piazza San Marco in Venice, which has numerous historical landmarks. The major reason for allowing the billboards at a prominent historical site is:
A) Coke is a very popular drink in Italy. B) to introduce an American product in an emerging market. C) a severe lack of funds for historic renovation. D) aesthetic reasons. E) the prominence of global marketing.
An intensive growth strategy involving marketing current products to new markets is a market-development strategy
Indicate whether the statement is true or false