Dole—the fresh banana, juice, and canned fruit company—has begun testing a glossy magazine, Dole Fresh Choices, in the banana section of a grocery store in Houston and has plans for more widespread distribution
The magazine, targeted toward female customers, offers articles on health and nutrition. What type of magazine is this?
A) trade
B) industrial
C) professional
D) consumer
E) vertical
D
Business
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According to the product component model, installations, repair and maintenance, deliveries, and warranties are most likely to be a part of the _______ component of the product.
A. support services B. styling C. functional D. packaging E. core
Business
The Hawthorne studies focused management attention on
Business