What is defensive CSR? How is it different from proactive CSR?
What will be an ideal response?
Answer: Defensive CSR refers to a situation when a company takes positive steps to address a particular issue, but only because it has been embarrassed into action by negative publicity. Many companies today find themselves facing pressure from a variety of activists and nongovernmental organizations (NGOs). Some companies respond to this pressure by engaging in CSR activities as a way to avoid further criticism.
In the proactive CSR approach, company leaders believe they have responsibilities beyond making a profit, and they back up their beliefs and proclamations with actions taken on their own initiative.
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According to the text, which of the following statements about the AIDA model is true?
a. Sales promotion is not helpful during the attention stage of the AIDA model. b. Certain promotional tools are more effective at certain stages of the AIDA model. c. The promotional mix should not be influenced by the AIDA model. d. The AIDA model explains why public relations is the most important element in the promotion mix.
Orkin Pest Control Service knows homeowners skimp on maintenance such as pest control during recessions. It also knows that the more consumers know about bugs, the more likely they are to buy the company's services
So Orkin teamed with the Smithsonian Institution on the Insect Safari, a traveling exhibit designed to teach people about the critters. The Safari truck visited 108 cities during one year, leaving a wake of creeped-out insectophobes reaching for the phone numbers of the local Orkin franchise. Business increased in each city the Safari truck visited. Decisions on which cities to visit and what kinds of promotion to use in each city visited are both examples of ________ plans. A) functional B) portfolio C) operational D) strategic E) control