How does viewing communication as a transactional process rather than a passive process affect us as speakers? How would viewing it as a transactional process help us both prepare and deliver a speech?
What will be an ideal response?
The ideal answer would include:
1. Viewing communication as transactional acknowledges that speaker and listener create a relationship in which meaning is shared and negotiated.
2. Viewing communication as transactional helps the speaker adapt to the context and noise that may interfere with meaning making, based on the feedback from the audience.
3. Viewing communication as transactional requires that the speaker adapt their message to fit the needs of their audience. This means considering the background and experiences of the audience and how it will affect the way the audience receives the message.
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Which of the following is NOT one of Ivy Lee's four important contributions to public relations?
A) Positioning products at the center of public relations initiatives. B) seeking active support and contributions of top management. C) maintaining open communication with the news media. D) emphasizing the necessity of humanizing business. E) aligning business interests with the public interest.
The visualization step can be accomplished in three ways
Indicate whether the statement is true or false